Language and tone

Your content should use clear language, with no needless repetition, and shouldn't be over-formal.

Our inclusive language guide focuses on editorial guidance that avoids bias and conveys respect.

You should always use British English terms and spellings, not American or Scottish English.

Always keep your language direct and straightforward. Our video on plain English explains this in more detail.

Use an initial capital to refer to the University or any of our specific Schools and Colleges. Use lowercase for general use.