When adding links to content, consider whether you are writing for digital or print. Adding links to digital content Add links using well-written link text, not naked web addresses. Never publish URLs - naked web addresses - as links in web pages. Do not place links inline (mid-sentence). Use meaningful link text and place it beneath the paragraph. This makes the page more accessible and easier to scan. Good link text Link text should describe the destination to the user, and make sense without the context of the rest of the copy on that web page. Example How to show numbers, including measurements, money, and dates Bad link text Example Click here When dealing with numerals, there is guidance on how to express numbers for you to refer to. https://www.ed.ac.uk/information-services/website-publishing/editorial-style/dates-numbers Adding links to printed content or signage When adding a link to printed content or signage, you may want to consider creating a shortened, or 'alias' URL. This is a short, easy to read version of your original link. Create a short URL Watch the video Our video from the Effective Digital Content training course provides more detail about correctly formatting links for digital content. Transcript This six-and-a-half-minute video explains what makes great link text in digital content. Document Transcript - Good link text - Effective Digital Content (17.69 KB / DOCX) This article was published on 2024-09-17
